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ZeBrand

Por que?

REASON

What was the main motivation for starting your business?

Reflect on what you were thinking and feeling when you first came up with the idea for your business. What sparked it? How did you know it was something the world needs?

For example

  • I realised that many people were tracking their physical health but not their mental health. I wanted to give people more awareness and control over their emotions too.
motivações iniciais
  • Disciplina e fazer alguma coisa relacionada à ONU
  • Íamos fazer um mapa da Dengue, planta que mata dengue
  • Já perdi algumas plantas, queria saber cultivar
  • gaia-dex
motivações atuais
  • Fornecer um espaço aberto para se desenvolver uma comunidade
  • Auxiliar numa reconecção entre as pessoas do meio urbano cinzento com a flora
  • Fornecer interesse e facilidade no acesso à informação

OFFER

How would you describe your product or service in a sentence or two?

Focus on the customer benefits first, then what your company provides to support that. Keep it short—this isn’t about listing features, it’s about identifying your main offering that improves your customer’s life.

"We've created wearable technology that helps track your mood and allows you to examine the data when you get home."

  • Geramos uma plataforma que facilita o contato entre as pessoas que se interessam pela cultura de jardinagem
  • Uma plataforma que proporciona a disseminação de conhecimento e debate sobre a flora, no modo geral

EDGE

In what way are you offering something new or better than what already exists?

Think about all the other ways your customer is already fulfilling their needs. What makes you a better choice? What makes your offering unique? For example, are you faster or more efficient? Do you offer a better value?

There are a lot of meditation apps on the market and also a lot of apps that connect you to a virtual doctor. But there's nothing that helps you make everyday changes to your life to boost your overall positivity.

  • Nós providenciamos um espaço centralizado onde voce pode ter acesso a: 1 - identificação de planta 2 - informações sobre a planta 3 - interação com suas plantas cadastradas

Mas, principalmente, o fator de fornecer um suporte da comunidade.

Quem?

Demografia do publico-alvo

Identify your target demographic.

Your audience might be diverse, but who comes to mind when you think about the ideal customer? Who would your product be perfect for?

  • cis ou trans
  • jovem-adulto
  • qualquer classe social
  • qualquer etnia

Consumidor

How would you describe your target market?

Think about their needs, lifestyle, desires and concerns. Consider them from a psychological perspective, not just demographic. What things do they care about? What do they value and why?

Our customers are busy professionals in high-stress professions like finance, law, or even marketing.

Qualquer pessoa que se interesse por botânica.

COMPETIDORES

What other products or services might your target market use to meet their needs?

Remember to think outside the box. Customers might be using other solutions that aren’t even in your industry or on your radar. For example, a competitor for a new bike company might actually be the public subway system.

  • PlantNET
  • Vera
  • PictureThis
  • Waterbot
  • LeafSnap
  • INFOPanc
  • Reddit
  • Wikipedia
  • Facebook
  • www.hortas.info
  • Gardener's World

COLLABORATORS

Who are some potential business partners or institutions you can partner with to reach your business goals?

No business is an island. Whose support do you need to succeed? Who has connections or capabilities that are essential to your business? For instance, a supplier could double as a distribution channel while providing a window into new initiatives.

For example

  • Non-profit mental health orgs
  • Psychologists and psychiatrists who provide advice for product improvement
  • The University Incubator
  • Industry unions that have contact with company HR departments

  • Páginas/Pessoas do instagram:

  • @tunesambientais

  • @neiderigo
  • @giocozinha
  • @patriciahelu
  • @inspira.verde

  • @bite_oficial

  • ONGs e similares

  • ONG nova vida
  • ONG verde horta solaris
  • ONG cidades sem fome
  • MST
  • EMBRAPA
  • cinturao verde

Como?

RESOURCES

What tools, resources, or capabilities will you need to make your product or service a reality?

Every product or service depends on certain criteria or resources to function. What resources or skills are critical to your success? What are some tools that your business relies on? What are the absolute must-haves?

For example

  • Dedicated intellectual property that we developed in our research thesis
  • Access to the University Prototyping Labs
  • Partnerships with medical professionals that can provide on-demand advice

REVENUE

What is your revenue model for monetizing your business? What will your pricing be like?

Consider all revenue streams. You could have one or multiple revenue streams depending on who your customers are. For example, a video streaming platform might profit from viewer subscription fees as well as advertising fees for sponsored content.

For example

  • One-time device purchase
  • App subscription fees
  • Dedicated intellectual property developed in our thesis
  • Marketplace, onde os usuários podem vender/comprar seus produtos orgânicos
  • Avatar Premium
  • Badge Premium
  • AD após scan

REACH

What channels and methods will you use to connect with customers and collaborators?

There are many ways to reach an audience-digitally or in-person, mass communications or individual conversations. Think across the whole spectrum.

For example

  • Reach out to HR departments and consultancies that advise on organizational culture through LinkedIn
  • Face-to-face conversations with university partner
  • Entrar em contato com corretores de imóveis/arquitetos que trabalham com imóveis com abundância de plantas para que promovam nosso app pros clientes
  • Entrar em contato com condomínios para promover o uso do app em vez de contratar um jardineiro, por ex
  • Promover em massa com anuncios pela internet
  • Entrar em contato com departamentos academicos de biologia etc por exemplo